Let’s face it—most contractors are stretched thin. Between managing job sites, coordinating crews, handling quotes, sourcing materials, and ensuring customers stay happy, marketing often becomes an afterthought. Typically, this means tossing money at Facebook or Google ads without a real strategy and hoping something sticks.
Unfortunately, guesswork with your ad budget isn’t just ineffective—it’s downright costly.
At Next Media, we’ve witnessed countless contractors burning through thousands of dollars with minimal to zero return—not due to negligence, but because nobody ever showed them the right approach.
Here’s exactly what’s going wrong and actionable steps you can take today to fix it:
Boosting posts or running generic ads won’t get you far. Showing ads to people uninterested or outside your service area drains your budget quickly with little to show for it.
The Solution:
Develop laser-focused campaigns that precisely target qualified homeowners actively seeking your services in your specific geographical area. The result? More clicks from people genuinely interested in hiring you.
Most contractor websites are basically digital business cards—they’re informational but don’t encourage immediate action. Without clear headlines, persuasive messaging, or compelling calls-to-action, visitors leave without ever becoming customers.
The Solution:
Utilize specialized landing pages engineered to convert visitors into leads. These pages are designed with clear headlines, straightforward messaging, persuasive calls-to-action, and precise tracking. This turns your clicks into calls—and ultimately, customers.
In the contracting industry, leads become cold shockingly fast—often within minutes. Waiting until you’re off the job site to respond to inquiries practically ensures lost opportunities.
The Solution:
Implement automated follow-up systems that instantly respond to leads with personalized texts and emails. With automation, you never miss another lead—even when you’re busy on-site or atop a ladder.
If you don’t have clear insights into which ads generate the most revenue, your marketing is essentially guesswork. Without this visibility, it’s impossible to optimize your spend effectively.
The Solution:
Use transparent, real-time reporting tools that clearly illustrate which campaigns and ads generate leads and revenue—and which don’t. This data allows you to confidently reinvest in what’s working and eliminate what isn’t.
At Next Media, our team integrates seamlessly with your business, handling your advertising, automations, and lead generation, so you can focus solely on delivering quality work.
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